GAMES(46 days ago)
GTA 6 Gets Its Own 'Halo Moment' With Netflix Teaser Drop
Rockstar Games is rolling out the red carpet for Grand Theft Auto VI in a major way, starting with a surprise Netflix partnership. According to Polygon, this unusual move signals that parent company Take-Two is pulling out all the marketing stops.
Take-Two CEO Strauss Zelnick himself teased the reveal of 'Grand Theft Auto VI: An Extended Look' on the streamer, per IGN. While details are thin, the strategy is being compared to the massive, event-style launches of franchises like Halo.
The message is clear: the hype train for the next GTA is officially leaving the station, and it's taking a very flashy route.
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