GTA 6 marketing blitz hits every social media platform, launch still set for November
The marketing machine for Grand Theft Auto 6 is firing on all cylinders, with its publisher taking an "incredibly widespread" approach. According to GameSpot, Take-Two CEO Strauss Zelnick called Netflix "a great marketing partner" and said the campaign is working with "virtually every social media outlet on Earth."
Take-Two Interactive also confirmed the blockbuster is still on track for its November 19 launch on PS5 and Xbox Series X|S, per a separate GameSpot report. The company has not delayed the highly anticipated title.
The confidence is backed by huge financial expectations. VGC reports that Take-Two is reiterating its prediction of a staggering $8 billion in net bookings for its current fiscal year, largely thanks to the upcoming release of GTA 6.
