London's Selfridges store gets massive GTA 6 pop-up with $3,355 jackets
Rockstar Games has transformed the ground floor of London's flagship Selfridges department store into a massive Grand Theft Auto 6 pop-up shop. According to IGN, the Oxford Street location features a blue Grotti Cheetah Classic car in the window and is covered in Vice City signage ahead of the game's November 19 launch.
The shop is stocked with over 60 themed items, per reports from both IGN and Eurogamer. The most talked-about piece is an exclusive Goodtime State Varsity Jacket priced at £2,500, or roughly $3,355. Both outlets note that the luxury jacket has already sold out.
The merchandise ranges from apparel to novelty items. Eurogamer describes spoof sports team gear for the Vice City Manatees and Narcos, as well as Burger Shot fast-food uniforms, postcard-print shirts, and items like an ashtray and a dartboard.
IGN reports that the opening attracted a massive crowd, with lines so long that some products were quickly purchased. The pop-up marks the first major UK promotion for the game, following activations in Miami, the real-world inspiration for Vice City.
Many items are exclusive to Selfridges, though they are also available through the retailer's online store while supplies last.
