Sony and Marvel unleash global ad blitz for PS5's Marvel's Wolverine
Push Square reports that Sony and Marvel have kicked their marketing for the upcoming PlayStation 5 exclusive Marvel's Wolverine into high gear. The outlet notes a new global promotional campaign detailed in a PlayStation Blog post.
According to the blog, the campaign includes various in-person installations inspired by the game. These will include challenge pods in France, a Berserker Mode activation event in Australia, and giant Sentinel head statues in the UK, Canada, and Spain.
Per Push Square, the game launches on September 15, 2026. The outlet suggests this marketing push is just the beginning for what it calls PlayStation's biggest game of the year.
Push Square's report also included reader comments from its community, ranging from high excitement to a more cautious wait-and-see approach ahead of the game's release.
