MOVIES(4h ago)
'The Devil Wears Prada 2' fuels Milan tourism surge
Miranda Priestly is still dictating travel plans, even from a movie screen. Variety reports that the sequel to 'The Devil Wears Prada' is sending fans flocking to Milan.
Pedestrian traffic to the film's Italian locations has spiked by a whopping 18% since the movie's release in May. The sequel uses the fashion capital as a glitzy backdrop for its climactic third act.
It turns out that a little on-screen glamour is the best tourism campaign money can't buy. The city's iconic spots are now experiencing a major Miranda effect.
Sources:Variety ↗
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