


The Discovery Channel's Shark Week, first broadcast on July 17, 1987, is a weeklong series of feature television programs dedicated to sharks. Held annually, normally in July or August, Shark Week was originally developed to raise awareness and respect for sharks. It is the longest-running cable television programming event in history. Now broadcast in over 72 countries, Shark Week is promoted heavily via social networks like Facebook and Twitter.
People generally love Shark Week for its incredible visuals and the genuine, fun vibe it brings to shark programming. The humor lands great, even if the storytelling can be a bit scattered and the format feels very familiar at this point. It’s really about the sharks themselves, which people consistently enjoy, though some viewers have a pretty negative opinion of Discovery Channel as a brand these days.
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