


The Discovery Channel's Shark Week, first broadcast on July 17, 1987, is a weeklong series of feature television programs dedicated to sharks. Held annually, normally in July or August, Shark Week was originally developed to raise awareness and respect for sharks. It is the longest-running cable television programming event in history. Now broadcast in over 72 countries, Shark Week is promoted heavily via social networks like Facebook and Twitter.
People generally like Shark Week, but it’s a total mixed bag. The programming itself gets slammed for being repetitive and formulaic, barely hitting its original goal of raising respect for sharks. The humor is usually a bright spot, and the visuals remain solid, but story elements like the “black makos” and certain specials get panned hard. It’s an annual tradition where you mostly tune in for some cool shark footage, just don’t expect much depth.
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