Nolan's The Odyssey film fuels surge in Assassin's Creed: Odyssey players

Looks like Christopher Nolan is giving Ubisoft's marketing team a free ride. According to IGN, the launch of Nolan's new film, 'The Odyssey', has sparked a major spike in active players for the 2018 game 'Assassin's Creed: Odyssey'.

A Ubisoft insider reportedly told the outlet that this player surge gives the company 'great ammunition' for a potential remake of the Greek-set adventure. It seems the shared name and ancient setting are proving to be a powerful, if coincidental, combo.

The news highlights how a big cultural moment for one medium can unexpectedly breathe life into another. Ubisoft is likely thrilled with the free publicity for its older title.

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