Blizzard says Diablo TV show aims to hook the too-busy-to-game crowd
In a chat with GameSpot, Blizzard president Johanna Faries explained the studio's logic behind the new animated Diablo series coming to Netflix.
Faries said the partnership, announced at BlizzCon, is about reaching people who love the Diablo world but might not have the time to really dig into the games.
She framed it as an accessibility play, per GameSpot. The idea is that a TV show can deliver the dark fantasy lore to fans who can't commit dozens of hours to grinding through Sanctuary.
While specifics on Blizzard's day-to-day involvement weren't detailed, the announcement confirms the studio is directly collaborating with Netflix on the animated adaptation.
The move signals Blizzard's continued push to expand its franchises beyond the core gaming audience, betting that the show can serve as a gateway for new players and a fresh experience for longtime fans.
